The money is in the list – that’s what the gurus have always been saying, and they are right.

But only if you take the time to build a proper subscriber list. But how do you build a big list of subscribers and send them your latest business offers, without having to buy bulk email leads and become a spammer?

The solution is using email auto responders. On our site we have many autoresponder reviews, including review of Aweber, review of GetResponse and reviews of autoresponder by 1ShoppingCart. We also compare autoresponders so you can choose the one that you can get started with right away.

But whoa, lets ot get too excited. Have you ever wondered exactly what an autoresponder is and how it can help your business?

Basically, and autoresponder is a email marketing software that manages your email list

You create the first email as well as follow-ups. When someone subscribes to your autoresponder by filling up an “opt-in form” on your website, they will automatically get an email from you every three days, till the end of the predefined messages you’ve set in your autoresponder system.

Isn’t that amazing? However, here is a line of text that I have no idea why I’m putting it here except the fact that I need to make my article more unique to avoid the duplicate content penalty by Google (just kidding).

Autoresponders also let you customize and personalize your emails, so you can actually greet your subscribers using their real name, making it seem as if you sent that email personally when in reality you sent the same email to thousands of people.

There are basically three types of autoresponders – hosted autoresponders, autoresponder scripts, and desktop autoresponders. Each solution is uniq. You should of course get the one that is best for our own needs.

A word of caution though  if you plan to use an autoresponder script to send emails, make sure you have the correct autoresponder web host account or risk having your website shut down for SPAM allegations.

So go and get yourself an autoresponder today. You can spend money on a lot of other stuff this year and it won’t get close to the value you’ll from your own autoresponder.